We’re excited that you’re interested in advertising with us! We are always keen to partner with reputable brands that share our values. This page will give you information about who OPN is marketed to, our tone of voice, and our content style. If there’s something else that you want to know, just ask!
Target audience
Our target audience is:
Aged: 35-55
UK and Ireland based
Tech savvy – likely to have accounts with dating apps
Open to spending considerable amounts of their disposable income on ‘luxury’ and sex-related products including: fashion, sex-toys, beauty, dental, subscriptions, clinical sexual-enhancement (e.g. suppliments, OTC medication)
Equally likely to be male or female
A higher than statistically-average number of trans or non-gender conforming individuals
Tone
We write intelligent and evidence-based content
We keep the overall tone light and entertaining
We deep-dive into serious content
We don’t use vulgar or crude language to descibe adult themes
Content style
Our content is for 18+ only
Our artwork and photography is suggestive and may include partial nudity
We never feature pornography
We include the opinions, lived-experiences, and data (e.g. survey results) of our audience